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Etiquette [from the French étiquette > label, tag] refers to a set of rules of polite behavior in society.
As the dictionary suggests, étiquette originally meant a small slip of paper — an information label. It might have shown, for example, the composition of a medicine or indicated a place at the table during a banquet. Later, the meaning expanded to general rules of courtesy and social conduct.
If there were a Printer’s Map of Europe, Otrokovice would be marked with a much larger dot than its 20,000 inhabitants might suggest.
That’s because we’re building and expanding a state-of-the-art printing technology park designed to handle demanding and exceptional projects. And that’s why customers with equally high standards from all over Europe know us.